UBS has upgraded HelloFresh SE's stock rating from Sell to Neutral, raising the price target to EUR 10.60 from EUR 6.20, reflecting improved profitability and strategic shifts in customer acquisition. The company reported a 2% revenue increase to €1.8 billion in Q3 2024, driven by a nearly 40% growth in the ready-to-eat segment, despite a decline in meal kit sales. HelloFresh aims to enhance customer retention and profitability through a new loyalty program and improved marketing efficiency, while still addressing its negative operating income of $78.72 million.